Apple TV+

Brief
Apple approached Vogue to partner on promoting their upcoming TV shows, focusing on championing an array of talented leading ladies. Apple TV+ aims to position itself as the destination for original storytelling, showcasing a diverse range of powerful women in entertainment. The challenge was to create a campaign that highlighted the depth and talent of these actresses while aligning with Apple TV+'s commitment to compelling narratives.

Solution
The campaign featured chic stills shot by Venetia Scott, capturing the actresses in modern, professional suits that conveyed a sense of confidence and sophistication. Additionally, we produced three individual videos where the stars asked each other insightful questions about their careers, offering a personal and intimate look into their journeys. This blend of chic stills and engaging video content highlighted the strength of these women and the distinctive storytelling that Apple TV+ champions, positioning the platform as the home of powerful, original narratives.

Art Director Phil Jackson
Director Claire Arnold
Creative Director Jeff Lee
Photographer Venetia Scott 

ON SET ART DIRECTION, VIDEO DIRECTION, EDITING