BMW

Brief
BMW approached Vogue to launch the BMW i5, their latest innovation in electric luxury. The objective was to position the BMW i5 as the epitome of sustainable performance and design. The challenge was to create a visually stunning campaign that not only highlights the car’s advanced features but also emphasises its alignment with the sophisticated, eco-conscious lifestyle of Vogue’s audience.

Solution
The campaign seamlessly merged BMW’s engineering excellence with Vogue’s elevated aesthetic, using cinematic imagery to showcase the BMW i5’s sleek design and cutting-edge technology. Red lighting was employed to highlight its futuristic qualities, creating an immersive, otherworldly atmosphere.

Models were styled in contemporary fashion, complementing the i5’s modern spirit. The campaign positioned the car as the future of sustainable luxury, appealing to Vogue’s eco-conscious, forward-thinking audience.

Art Director Phil Jackson
Creative Director Jeff Lee
Photographer Leon Chew