Ebay

Brief
Ebay partnered with Vogue to redefine its identity as a luxury destination, shifting perceptions from second-hand goods to a curated selection of high-end fashion and lifestyle pieces. The goal was to resonate with an affluent, style-conscious audience by presenting Ebay as a sophisticated and trusted platform for luxury shopping.

Solution
The year-long partnership brought Ebay’s luxury offering to life through an integrated campaign spanning social video, print, and digital native content. Social videos explored themes like "How to Sell on Ebay," offering insider tips to elevate the resale experience, and showcased high-profile stylists working with notable talent to curate luxury looks for major fashion events.

Print and digital features highlighted iconic preloved pieces and sustainable luxury staples available on Ebay, styled to fit Vogue’s editorial standards. The visual language balanced accessibility with aspirational appeal, blending the authenticity of preloved items with the elegance of luxury fashion.

Through this collaboration, Ebay was seamlessly woven into Vogue’s luxury narrative, repositioning the platform as a go-to for discerning shoppers who value style, sustainability, and sophistication.

Art Director Phil Jackson
Creative Director Jeff Lee
Photographer Charlie Gates
Stylist Hanna Kelifa

CREATIVE CONCEPT, ON SET ART DIRECTION, STORYBOARD, VIDEO DIRECTION, EDITING, MUSIC CURATION, ANIMATION DESIGN, PRINT DESIGN