Sacai x Moncler

Global fashion campaign

Brief
Create a global campaign to introduce the Sacai x Moncler collection—a collaboration that pushes the boundaries of innovation and design. The goal was to craft a visual language that captures the essence of both brands: Moncler's heritage of elevated utility and Sacai's visionary approach to structure and form.

Solution
The campaign was designed to reflect the synergy of Moncler’s heritage and Sacai’s avant-garde vision. Movement and fluidity were central, with dynamic compositions that emphasized individuality and a dreamlike elegance. Models were selected for their authenticity, embodying the collection’s blend of utility and sophistication.

Light and shadow were used intentionally to highlight textures and sculptural silhouettes, while a dusty, minimal aesthetic framed the garments with precision. The result is a campaign that captures the essence of innovation and timeless design, inviting viewers to experience the collaboration as both art and wonder.

instagram.com/moncler
wallpaper.com
hypebeast.com

Photographer Darren Gwynn
Stylist Rebecca Purshouse 

CREATIVE CONCEPT, ON SET ART DIRECTION